Tuesday, May 06, 2008

When marketing goes bad

The Office of Government Commerce is responsible for improving value for money by driving up standards and capability in procurement. Now, let's see, how would you improve value for money? I know! An expensive branding exercise. That'll do it.

So FHD, a prestigious branding agency, has been brought in to devise, among other things, a new logo. And here, courtesy of The Register, it is. When it was presented to OGC staff it didn't take long for them to look at the new brand logo (emblazoned on mouse mats and so forth) from all angles, including a 90 degree clockwise rotation. A firm grip on finances? Well, a firm grip, definitely.

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